AI Insights · Timothy · April 2023
Top 5 Consumer Finance Apps Performance in Guatemala Q1 2023
Discover the performance trends of the top 5 consumer finance applications in Guatemala for Q1 2023 on a unified platform.
In Q1 2023, the top 5 consumer finance applications in Guatemala demonstrated varying trends in downloads and active user metrics. Here’s a closer look at their performance:
BANRURAL showed consistent weekly downloads, starting at around 16.3K in late December and peaking at 21.9K in mid-March. Active users also saw a steady rise, from 218K at the start of the quarter to approximately 237K by the end of March.
Bi en Línea experienced fluctuations in weekly downloads, beginning with 7.3K in late December and reaching a peak of 12.1K in mid-March. Active users saw an increase from 242K to 265K over the same period.
Banco Azteca Guatemala had a notable rise in weekly downloads, starting at 5K and peaking at 10.6K in mid-March. Active users also grew steadily from 17.7K to 32.3K by the end of the quarter.
Banca Móvil BAC showed a steady weekly download trend, starting at 4.5K and peaking at 7.3K in mid-March. The app's active users increased from 234K to 259K throughout the quarter.
Banco Promerica Guatemala saw its weekly downloads start at 2K and peak at 3.3K in mid-March.
These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.
